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Unusual Involvement Device Boosts Response

Package: Peak Performance

Product: Management Seminars

Client: Seminar Centre, London, U.K.

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       I wrote the copy and developed the involvement devices for this highly successful seminar promotion.

       The unusual involvement devices were designed to get prospects to pick up their pens, fill them in, and keep on writing until the registration form was filled in, too.

       Although the client didn’t give me specifics, the very aggressive copy approach, with heavy use of fascinations, produced results they were very pleased with. I was asked to do a whole series of these self-mailers as a result.