ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Catalog Copy Profitable for 12+ Years

Package: Redweld Catalog

Product: Office Supplies

Client: Redweld/Krusyman, Inc.

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       Every headline in this catalog includes a benefit, and each product is positioned within the line -- a major departure for this client.

       With minor graphic refreshments, this catalog pulled high response rates for 12+ years.

       I positioned the products and wrote the copy.