ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Copywriter Transforms Cost Center to Profit Center

Package: Competitive Strategies Self-Mailer

Product: Management Seminars

Client: AT&T

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       This is one of a series of 14 self-mailers which changed what had been internal training sessions into a public seminar program -- and transformed a cost center into a profit center.

       I developed the concept, handled creative direction, wrote the copy, developed a testing plan, and bought and supervised production services.