ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Long-Term Subs Soared From 25% to 85%

Package: Weight Watchers® Buckslip

Product: Magazine

Client: Publishers Clearing House

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The challenge: To sell long-term subscriptions to customers who typically order for only one year. I wrote the copy for this Deal of the Month Buckslip for Weight Watchers® Magazine that changed the ratio of long term subscriptions from 25% to 85% of sales.