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Boosting Response Rates
Contact David R. Yale,
Direct Marketer
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Record-Breaking Orders!
Package: Curious & Unusual Facts Billing Insert
Product: Book Continuity Series
Client: Publishers Clearing House
Click on graphic to see larger version
This continuity promotion was designed to ride along with the combination order acknowledgement and bill.
I wrote the copy, created a copywriter's rough, and worked closely with the art director. This offer broke the record for the number of orders produced by billing insert promotions.
