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ControlBeaters.Com: New Controls for Direct Marketers
Brought to You by David R. Yale, Direct Marketer
The Source for Breakthrough DM Creative
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Consumer Alert Helps Sell Natural Diet Pills
Package: Shape Size Six Magalog
Product: Natural Diet Aid
Client: Natural Health Concept

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I hired and supervised the researcher, re-named the product "Shape Size Six," and wrote the copy for this magalog promoting a diet aid.
Every claim I made was carefully documented with clinical studies and articles.
My client warned consumers about the lethal dangers of the drug phen-fen almost a year before the story broke in the media -- and that helped sell his natural diet supplement.
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