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Boosting Response Rates
Contact David R. Yale,
Direct Marketer
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by David R. Yale.
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New Copy Platform Boosts Response by 10.2%
Package: Store Managers
Product: Sales Promotion
Client: Publishers Clearing House and Procter & Gamble
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My new approach to this mailing promoting the joint Publishers Clearing House/Procter & Gamble Coupon Event to chain store executives boosted response by 10.2%.
It also won accolades from executives at the Clearing House and P&G. I developed the concept, wrote the copy, and was involved in creative direction.
