ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Business-to-Business

The Legend of "Gloom ‘n Doom" Smith
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Client: AT&T

Copywriter Forces Client to Add Second Shift
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Client: Redweld Division of Kruysman, Inc.

Dull-Looking Report Gets 18 Times Expected Response
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Client: AT&T

Unusual Involvement Devices Boost Response
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Client: Seminar Centre

Catalog Copy Profitable for 12+ Years
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Client: Redweld Division of Kruysman, Inc.

Copywriter Transforms Cost Center to Profit Center
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Client: AT&T

New Copy Platform Boosts Response by 10.2%
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Client: Publishers Clearing House