ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Sweeps Package Makes $2 Million Profit!

Package: Car Title

Product: Costume Jewelry

Client: Lindenwold Fine Jewelers

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       This promotion produced one of the highest gross profits per piece mailed in the history of Suarez Corporation Industries: $1.72. The first roll-out performed 150% better than forecast.

       The package rolled out 7 times with three different products, for a total profit of more than $2 million. A pre-letter was mailed 2-3 weeks before the package dropped.

       I conceptualized, wrote and designed the package and the pre-letter.