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How I Forced a Client to Add a Second Shift

Package: Tax Return Cover

Product: Promotional Materials

Client: Redweld Division of Kruysman, Inc.

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       The client had a problem. The four-color brochure in a poly envelope just wasn't pulling.

       "It looks too promotional," I said. "Make it look official -- and important."

       The results were impressive. This package expanded Redweld’s customer base by 23% and the size of the average order jumped. They had to add a second shift to meet demand!

       The product is a tax return cover that lets accountants brand-name their merchandise. The outer envelope and the 1-pocket folder used in the mailing are the actual merchandise being sold.