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Personal Note From Dionne Warwick Pulls 12.6%
Package: This is Personal -- Dionne
Product: Psychic 900 Number Service
Client: Psychic Friends Network
Click on graphic to see larger version
This ordinary-looking promotion for psychic 900 lines pulled a whopping 12.6%. The client had been expecting 3% to 4%.
I developed the creative concept, wrote and designed the package, and directed the Mac artist.
