ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Proven 3-Step Process Boosts Response From Your Current Controls

I’d like to tell you about a proven, 3-step creative approach that builds on your current controls to boost response.      Because you’re using the strengths of your current controls as a starting point, you’re cutting your risk to the bare minimum. And your cost is ultra-low, too.      But the pay-off can boost your bottom line 25% -- or more. We’ll see some examples in just a few moments.       Here are the three steps: Test new outer envelopes wrapped around your current controls. Test new lift notes in your current controls. Test new headlines and lead paragraphs on your current control letters      Step 1 involves wrapping a new outer envelope around your current control. Here’s an actual example.