The Publicity Handbook

Easy to read and interesting, written in plain English.
The only place where more than 70 journalists tell you what they want!
Dozens of examples, case histories, and checklists.

       Imagine what would happen if you could get FREE publicity for your business, without paying for space in newspapers and magazines, or time on radio and television!

       You could discuss your product on local or national talk shows. See your service written up on the front pages of daily newspapers from Pensacola to Portland. And help make your brand name a household word with feature stories in magazines and newsletters!

       It's not an impossible dream! Do-it-yourself publicity is a lot easier than you ever imagined, if you have inside information about what succeeds -- and what doesn't!

       You could spend years trying to find this out by trial-and-error. But you don't have to do it the hard way! Because The Publicity Handbook tells you everything you need to know in clear, down-to-earth language.

       The Handbook will show you how to develop a publicity angle, find the right journalists, work with them effectively, and make the best possible use of all the publicity you get!

       It's based on more than 70 exclusive interviews with journalists across the U.S.A., so you'll find dozens of inside tips ...and plenty of examples that show you what to do!

       Whether you work for a large corporation, a small company, or a tiny home-based business, the Handbook shows you how business people just like you have fattened their bottom lines with FREE publicity.

The Handbook helps you get all kinds of FREE publicity:

Daily Newspapers
Network Television
Syndicated Columns
Radio and Television Talk Shows
Special Interest Magazines
Weekly Newspapers
Television and Radio News Shows
Consumer Magazines
Specialized Newsletters
Cable Television Shows
Trade Magazines

The Publicity Handbook is a practical, step-by-step guide to:

Setting objectives and designing the publicity plan.
Writing print, broadcast and video releases, factsheets, and feature stories.
Winning access to and working successfully with journalists and broadcasters.
Getting photographs published to enhance your publicity.
Coordinating press conferences and media events.
Controlling crisis situations.

This helpful, complete guide to media publicity includes extensive checklists and a complete breakdown of sources and services available to publicists - books, tapes, computer software, databases, media directories, clipping services, newswires and more.

"Enjoy The Publicity Handbook and avoid learning the hard way." -- Peggy Barber, Director, Public Information Office, American Library Association