David R. Yale has been a Senior Copywriter at Publishers Clearing House, a Creative Director for Lindenwold Fine Jewelers in Canton, Ohio, and the Vice-President/Director of Marketing at Marketing & Publishing Associates, a Division of Agora.

He knows what marketers need because he sat on your side of the desk. He helped freelancers create winning packages. And he wrote a stack of new controls himself.

The author of The Publicity Handbook, a Fortune Book Club selection published by NTC Business Books, Yale conceived and published The Direct Marketer�s Guide to Executive Recruiters.

Yale�s articles have appeared in Business Marketing, Computer and Electronics Marketing, Direct, DM News, NPA Hotline, and The Newsletter on Newsletters. He has taught more than 200 marketing communications seminars for clients like AT&T, Arbitron, Crocker Bank, Illinois Bell, NYNEX and the University of Minnesota.

The holder of a BA in English from the City College of New York and an MA in American Studies from the University of Minnesota, Yale is a member of the Newsletter Publishers Association and WDMI.