ControlBeaters.Com: New Controls for Direct Marketers Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative

Cutting-Edge Direct Marketing Information
That Could Double Your Response Rate

Lift Note Tests
Low-Risk, Low-Cost Direct Mail Test Can Double Response
Reprinted from The Newsletter on Newsletters 9/25/98

Outer Envelope Creative Tests
Pushing the Envelope Needn’t Break the Bank
Reprinted from DM News 3/9/98

For Direct Marketing Novices:
Getting Started in DM: What You Need to Know, How Much it Cost