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Resources for Direct Marketers
Boosting Response Rates
David R. Yale,
Direct Marketer
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by David R. Yale.
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The Library
Cutting-Edge
Direct Marketing Information
That Could Double
Your Response Rate
Brochures
For Direct Marketing Novices:
Lift Note Tests
Media Publicity
Outer Envelope Creative Tests
Web Site Promotions:
Seven Ways to Design Product Brochures to Close More Sales
By David Yale
Getting Started in DM: What You Need to Know, How Much it Cost
Low-Risk, Low-Cost Direct Mail Test Can Double Response
Reprinted from The Newsletter on Newsletters 9/25/98
The Perfect Tool to Drive Traffic to Your Web Site
The Publicity Handbook (A Fortune Book Club Selection)
By David R. Yale
Pushing the Envelope Needn�t Break the Bank
Reprinted from DM News 3/9/98
Driving Traffic to Your Web Site
