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Coffee Stain Boosts Response

Package: Coffee Stain

Product: High End Financial Newsletter

Client: Marketing & Publishing Associates

Click Here to read the DM News article about this envelope.

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Marketing & Publishing Associates’ standard "winning formula" was starting to show signs of fatigue.

I developed this totally new approach for the outer envelope with a message aimed at a younger, less affluent segment of the marketplace. This new carrier envelope was "wrapped around" the existing control.

The new envelope generated more orders and a higher lifetime value.

This "coffee stain" envelope became the second control. It won a Gold Award -- Best of Show in the Womens’ Direct Marketing International 1997 Jillies.