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Contact David R. Yale,
Direct Marketer
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Don't Tell Them What the Shortage Is!
Package: Silver Strategies
Product: Investment Newsletter
Client: Marketing & Publishing Associates
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When we were testing a new publication to house lists, we decided to mail a successful package insert to them as a solo.
I wrote the headline for the outer envelope, and handled creative direction.
The package pulled more than 400% of break-even and helped launch the publication.
